DFS Launches Social Campaign ‘Things That Make Me, Me’ with Joint and Teneo Starring Rylan Clark

Joint, an independent creative agency based in London, worked with PR agency Teneo to develop and produce a social media and digital campaign for the UK’s leading furniture retailer, DFS. The agencies worked with top influencer Rylan Clark on the 'Things that make me, me' campaign, to show how to bring your personality to life through your home interiors.  

Joint and Teneo produced social and digital assets consisting of a series of videos that will run across Instagram, YouTube and Facebook. The campaign brings together DFS and Rylan to help inspire the nation to find the perfect sofa to reflect their personality and sense of style within their home. The theme, 'The Things that make me, me', is showcased by Rylan, as he chooses three things in his home that say the most about him, telling us all about them from the comfort of his chosen DFS sofa - one that’s smart and chic, with a touch of regal glamour, just like Rylan himself.

The digital and social assets will run through December and into January and there will be five executions of the campaign. The main edits are an extension of the overall brand campaign 'What’s your thing' (created by incumbent creative agency, Pablo) with Rylan highlighting key things in his house that have been influenced by his personality, including: a 'Royal Rylan' painting, his King Rylan box, and his mermaid tail. The final 'Hints and Tips' edit engages with the audience by showing them first-hand how they can bring their own personality and sense of style to their interiors and find the perfect sofa to match at DFS. 

Jack Brough, creative director and partner at Joint said: "This is a brief that is really in our sweet spot and we are excited to have been able to produce a fun and heart-warming social media campaign for one of the nation’s biggest furniture brands. We are thrilled to continue our collaborations with DFS."

Claire Rushton, head of public relations at DFS “At DFS, we know that everyone has a ‘thing’ - it could be a colour, or a style, or an era, but it’s unique and it’s what makes you, you. Our ‘What’s your thing’ campaign is all about empowering people to bring their personality into their interiors to create a home that really reflects them. This campaign with Joint helped us showcase how our homes are an important reflection of each of us in a fun and engaging way, as well as providing helpful hints and tips on how people can bring their own personality to life in their home decor with DFS. Both Joint and Teneo PR have been amazing at conveying this message as a part of the ongoing 'What’s your thing?' campaign."