senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Desperate Times Call for...Exceptional Post-Production

11/08/2020
Animation
Shanghai, China
69
Share
Due to Covid-19, post house Juice and production studio Bonfire collaborated for first animated ad for the Samsung model

Juice and Bonfire have collaborated on a new animated project for Samsung Xcover Pro. Designed for work in harsh conditions, the product is enduring and ready to operate both in the field and direct contact with the customer, no matter what the industry. So far, all the ads that promoted the phone have been featured by real people, representatives of various businesses. Covid-19 has changed that.

With no possibility of organising a video set with actors, a new way had to be found. A full CG animation was the answer, with a :60 second video was done remotely in just five weeks. Bonfire created the story, and Juice took care of the visuals. 

Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0