Derick 'Chubbs' Peterson Helps Golfers Find Their Happy Place in PGA TOUR Superstore Spot

Happy Gilmore fans know that iconic golf legend Derick 'Chubbs' Peterson’s best golfing days are behind him - thanks to that alligator down by the lake. While his hand may be forever gone, his expertise lives on, in a new campaign from PGA TOUR Superstore and AOR Tombras. 

The nation’s largest specialty golf retailer has brought Chubbs – as well as his legendary mahogany prosthetic hand – out of retirement. The campaign launched on cable and digital during the Waste Management Phoenix Open (February 6-12th), then on broadcast (heavy rotation on Golf Channel) in addition to key live golf tournaments, most notably the US Open (June 15-18th).

As a one-stop-shop for golfers, PGA TOUR Superstore truly has everything the golfer needs: the latest clubs, balls, clothes, and technology. As we all know in the Universal Pictures movie, Chubbs is famous for helping golfers find their happy place. This made him the perfect spokesperson to help the retailer usher in a new tagline: “Golf’s Happy Place.” The campaign, consisting of :30s and :15s, aims to modernise the brand in hopes of attracting the new, emerging generation of golfers, while also appealing to their core audience.

Tombras was named Creative and Media AOR for PGA TOUR Superstore in 2019.

“This campaign, like everything we have done with Tombras, positions PGA TOUR Superstore at the heart of the game as an experiential retailer serving as an extension of what people love about the sport. PGA TOUR Superstore really is golf’s happy place. So, when Tombras came to us with the idea of using Chubbs Peterson from Happy Gilmore to introduce our new tagline, we knew we had to do it,” said Jill Thomas, CMO, PGA TOUR Superstore.

“There’s an entire generation of golfers out there for whom Chubbs Peterson was the first example of a golf pro they’d ever been exposed to - thanks to Happy Gilmore. For a category obsessed with using pro golfers, Chubbs is unexpected and welcome. Cultural icons who hit the nostalgia button are a potent combination, and PGA TOUR Superstore is smart to take advantage of the opportunity,” said Dooley Tombras, president, Tombras.