DEPT and Shopify Partner to Unlock Tomorrow’s Commerce Possibilities
Global digital agency DEPT® announced its new partnership with Shopify, a leading commerce platform, to unlock tomorrow’s commerce possibilities for today’s most pioneering companies. This new partnership will combine DEPT®'s tech expertise with Shopify's essential internet infrastructure for commerce to offer its clients an integrated solution that leverages technology and AI to support their business growth.
By combining DEPT®’s unique blend of technology and marketing services with Shopify's scalable platform, this partnership enables brands to thrive by supporting the entire digital customer journey—from awareness and acquisition to platform design and backend integration. DEPT® has the capabilities and award-winning industry recognition to support a variety of clients, internationally and locally, boasting a proven track record with successful digital transformation experiences including for international brands like Diageo, Meyer, Pit Viper, and Cowboy Bikes.
In today’s complex digital environment, brands face the "multi/multi/multi challenge"—managing multiple brands, expanding into multiple markets, and engaging customers across multiple channels. These challenges can stifle growth, especially as businesses strive to deliver personalized, seamless experiences while adapting to new technologies like AI. Without an integrated strategy and the full capabilities to execute, brands risk falling behind in a landscape where speed and adaptability are crucial. The DEPT® and Shopify partnership is designed to tackle these complexities head-on, enabling companies to scale globally while maintaining local relevance.
“Over the past four years, Diageo has worked with DEPT® and Shopify to power our direct-to-consumer offering in the UK. This has allowed us to navigate complex financial and compliance requirements to enable sales in a tax-compliant manner. The speed to market provided by Shopify’s tools and the new features added to our online stores have significantly enhanced our customer offering”, said Adina Iliescu, global digital and technology director, consumer at Diageo.
Ritu Khanna, VP of partnerships for Shopify, remarked, "Our global partnership with DEPT® empowers brands worldwide, enabling them to seamlessly harness Shopify’s innovative commerce technology alongside DEPT®’s AI-driven digital solutions to drive growth. As a leading commerce platform for brands of all sizes, Shopify is strategically positioned to deliver advanced, unified commerce solutions that support DEPT®’s clients in expanding their global reach.”
Andrew Dimitriou, chief client and growth officer at DEPT®: "This partnership unlocks possibilities to deliver unparalleled value to our clients. By integrating our Commerce capabilities with Shopify's scalable platform, we’re equipping brands to tackle the complexities of multi-brand, multi-market, and multi-channel engagement. Together, we're not just providing tools but creating tailored Commerce solutions that empower businesses and drive growth for ambitious brands."
With over 125 Shopify experts, DEPT® leverages its AI innovation accelerator and advanced AI tools such as Shopify’s growing suite of AI-powered tools to enhance personalization, optimize operations, and streamline omnichannel commerce. This fully integrated approach empowers enterprises to scale across regions and markets while maintaining local relevance, allowing brands to grow their commerce business from a single, unified platform.
