Dentsu Redder Takes A Step Forward As Biti's Looks Back

As part of its 40th-anniversary celebration, Biti’s has partnered dentsu Redder and teamed up with forty up-and-coming young local artists across various industry sectors from animators, tattoo artists, mixologists, chefs, and graphic designers to share their perspectives on topics pertaining to LGBT rights, creative, tech, e-sports, F&B scene etc through their unique crafts. 

To mark the occasion, dentsu Redder will be launching an interactive website to celebrate Biti’s 40th anniversary.  A 40-frame 1.6-second video content titled “A Step Forward” was produced to depict 40 stories of the country’s progress and advancement by 40 young artists. Each frame represents the advancement of a specific area; from export, tourism, tech economy, local pride, music, sustainability, self-expression, beauty standards, urbanization, etc that focuses on 40 unique creations that are connected with the aim to bring one big step forward for Vietnam. 

“We are excited to work with Biti’s on their 40th-anniversary brand campaign.” Said Livio Grossi, Group Creative Director, dentsu Redder. “This is a monumental moment for the iconic brand which has been around for such a long time. We are working closely with the Biti’s team to create a website that captures these young artists’ interpretations of life through their eyes. We look forward to bringing the story to life.” 

For more information visit tiepbuoctien.vn 

As part of the campaign, dentsu Redder will be bringing together 40 artists and their creations in a multimedia exhibition at:

The Ants Studio

Address: 03 Đông Tây 1, Khu Phố 5, Quận 2

              Hồ Chí Minh City  

Date & Time: 17/12: 12PM - 9PM (last call 8PM) 

                          18/12: 9AM - 9PM (last call 8PM)

The exhibition is open to the public free of charge