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Dentsu Appoints Annette Male to Drive Integrated Growth and Innovation

02/07/2024
Advertising Agency
London, UK
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Annette Male has worked with a renowned portfolio of brands including HSBC, Visa, Disney, Nestle and Unilever

Dentsu today announces the appointment of Annette Male in the dual role of chief business officer, EMEA, and chief client officer, UK&I. Annette will scale dentsu’s integrated offering across key EMEA clients in line with the company’s commitment to driving growth through innovating to impact, leveraging the collective strengths of transformative creativity, media, data, and technology.

The role will supercharge dentsu’s long-term partnerships with the world’s biggest brands and pioneer new agile service and delivery model to provide greater flexibility and unlock new transformative value for its clients. With the UK&I as a critical growth market for EMEA, this new hire will have a strong focus in this key cluster to further build on bringing together the best of its capabilities to deliver integrated growth for brands who want and need something different from the traditional agency network model. Annette will report to Andre Andrade, CEO EMEA, and Angela Tangas, CEO UK&I and will be valuable member of both the EMEA and UK&I Executive leadership teams. 

Annette brings to dentsu nearly 30 years’ experience in marketing and technology. A results-oriented leader, Annette has worked with a renowned portfolio of brands including HSBC, Visa, Disney, Nestle and Unilever. Most recently, she has held APAC leadership roles including heading up the Global Agency partnerships for Meta across the region. Prior to this, she served as the APAC CEO for both Wunderman Thompson and Digitas. After nine years in Singapore, Annette will be returning to London to take up this position. This new role is the latest in a stellar line up of senior talent to join the dentsu UK&I leadership team, alongside Jenny Bullis Media Practice CEO, Jessica Tamsedge CEO dentsu Creative, Indy Saha chief experience officer, and Dan Truman chief strategy officer, to support rapid expansion of its client portfolio and large-scale integrated business transformation briefs.

Annette will start in her role on 8 July 2024. 

Andre Andrade, EMEA CEO, dentsu, said, “Annette joins us at a pivotal time for our business as we accelerate our integration as a region and globally. We are delighted to welcome Annette to the team and benefitting from her deep industry experience and insight. I look forward to partnering with her to drive growth and value for our business and our clients’ businesses.” 

Angela Tangas, CEO UK&I, dentsu, said, “As a truly unique offering in market, our growth ambition is not to be underestimated – a brand and business’ long term integrated partner of choice. Annette’s appointment marks another key moment for dentsu, as we continue to evolve, innovate and deliver experience and business transformation." 

Annette Male, chief business officer, EMEA & chief client officer UK&I, dentsu, said, "I am thrilled to be joining dentsu and couldn’t be happier to return to the UK after my time in Asia. I have always admired dentsu for its incredible talent and culture of innovation. Knowing that dentsu has all the right elements to deliver immense value to clients makes this opportunity even more exciting. I look forward to building deeper, more flexible partnerships that unlock tremendous value and create a significant impact.” 

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