Dentsu Aegis Network Appoints Lizette Du Pond as Head of Regional Affiliates for LATAM

Dentsu Aegis Network announces the new role of Lizette Du Pond as head of regional affiliates for Latin America. In her new role, she will report to Mauricio Sabogal, chairman of media and head of Amplifi for Denstu Aegis Network Latin America. Du Pond has more than 15 years of experience with the group, and was in charge of opening operations in Miami, where she led important accounts in the region such as Diageo and Beiersdorf. She also has experience working with clients including Samsung, Canon, Nestle, Porsche, AOC and Kingston.

In her new role as head of regional affiliates, she will be in charge of strengthening the relationship and expansion of these markets. With DuPond’s leadership, Dentsu Aegis Network will continue to provide integrated solutions from its own operations and together with affiliates, create consistency in the services provided to clients in the region. Currently, Dentsu Aegis Network Latin America has a group of affiliates in the Andean region, the South, as well the Caribbean. with whom they do business for all the units of the network.

Integrating affiliates along with their own operations is part of the group's business strategy and expansion goal in the region. They are seeking affiliates to extend their solutions, brands, and evolve in the service offered locally.

Du Pond said: "Each of our affiliates has a unique strength, understands their market perfectly, and they have very good talents. So we have built an ambitious plan with a view to deliver excellent business results at a local and regional level. This allows us to evolve with our clients to be continuously elected, achieve success in the challenges of the transformation of the industry, as well as the challenges of the digital economy. This new challenge to focus on our partners, injects me with a great motivation to continue developing my professional career, as well as collaborating successfully with Dentsu Aegis Network in Latin America.”

Julio Castellanos, CEO of Dentsu Aegis Network Latin America, said: "With the new role of Lizette Du Pond, we seek to strengthen our relationships and the services we offer through our affiliates. We plan to increase our revenues in the region by 30%, which implies building a business, with a model that delivers the needs of the digital economy."

Sabogal said: "Lizette will create consistency and offer our integral services in all the regional markets, strengthening our creative, digital and media capabilities, positioning ourselves in the near future as the most evolving network in the region in the coming years.”