Denny Reunites Irish Families Who Are ‘Hungry for Home’

Droga5 Dublin, part of Accenture Song, has launched a new campaign for Denny, one of Ireland’s most-loved food brands.

Following the success of the TV-led Grand, Dad campaign in 2023, the new social-first campaign captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.

Entitled, ‘Hungry for Home,’ viewers follow the stories of Annie and Darragh, a couple, currently living in Canada, and siblings Michael and Shauna, currently spread across Canada and Australia, as they travel home to Ireland to surprise their families. The story is told through their video diaries as they fly home, surprise their family members, and reunite over a Denny meal in their childhood kitchen.

Part of the ‘Only Denny Will Do,’ brand platform, the heart-warming story illustrates the central role Denny continues to have in Irish hearts and homes for over 200 years.

“We’re so proud of this piece of work from Denny. It captures the true identity of the brand by showing our role within Irish homes, bringing people together through delicious food. To get to support families coming together that otherwise might not have had the opportunity this year was incredibly rewarding!” said Ashley O’Sullivan, marketing manager, Pilgrim’s Food Masters.

"What better way to reunite these families than over a meal that is quintessentially Irish - delicious Denny sausages. Our 'fly on the wall' approach to this social-first campaign was to allow the families to tell their stories from their own POV, with our traveller’s self-shooting on phones to capture the genuine emotions and heartfelt moments that unfold when they surprised their parents. We couldn't have been happier with the results - the pure buzz and unadulterated craic when the families got together is just something that can't be faked." said Torlogh O’Boyle, digital creative director, Droga5 Dublin, part of Accenture Song.

The campaign will be live on TikTok and Meta throughout the month of March. The social campaign will be supported by OOH across the island of Ireland.