Delivery Platform PedidosYa Connects Football Fans with Food Orders

PedidosYa and Gut present 'Let's Not Stop Ordering,' with the aim of connecting football fans and enthusiasts with their orders during the 2024 Copa America.

"Football is a great passion for Argentinians, and this campaign perfectly reflects the essence of PedidosYa because we know better than anyone the importance of each order. In football, orders connect with the emotions of national team fans, and with this campaign, we invite them to not stop ordering for their desires of glory and also for their favourite dishes while they enjoy the excitement of each game and each goal," commented Cintia Skako, regional brand director of PedidosYa.

For the Argentine version, exclusive images of the national team during the matches of the last months were used. Nicolás Feldman and Marcha Bellusci, creative directors of GUT, said, "We are very happy to release this work that shows what many Argentinians feel: that we truly cannot ask anything more from the national team. But when the whistle blows, that philosophical-conformist thought ends, and we return to ordering as we always do, a symptom of the unavoidable passion."