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Deep Brain Stimulation Filmed Live in This Powerful Parkinson’s NSW Film

J. Walter Thompson APAC, 5 months, 3 weeks ago

J. Walter Thompson Sydney enlists David Jagoda, who suffers with Parkinson’s and underwent the same operation, to capture surgery while patient is awake

Deep Brain Stimulation Filmed Live in This Powerful Parkinson’s NSW Film

A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day. 

The emotionally confronting film, entitled The Lucky Ones, showcases one of the current ‘best’ treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery. The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation 6 years ago. 



Simon Langley, ECD, J Walter Thompson Sydney said he was proud of the agency for creating such an important advertising campaign, and hoped the film achieved its objective of encouraging donations to help cure this debilitating disease. “Parkinson’s is not a well-known disease so we had to create a campaign which would cut through and make people sit up and take action.  Amazingly the patient has to be awake throughout the entire operation which we filmed live, and our patient delivers the powerful VO to camera right there on the operating table – mid operation.  

“It’s compelling viewing which will no doubt hit a raw nerve with viewers and we hope motivate them to take action and donate money to the cause.”



The Lucky Ones will be seeded on Facebook & Unruly and is supported by an additional hub website on www.pnsw.org.au  - with further video content and donation button. Supported by PR, the Campaign launches on Monday 11th April on A Current Affair who interviewed the ‘talent’ Andy and his family. 

Advertiser

Brand: Parkinson’s NSW

Creative Agency

Executive Creative Director: Simon Langley

Creative: Laurie Geddes, John Lam, Matt Thorne

Group Account Director: Milly Hall

Senior Account Manager: Isabelle Udall

Creative Agency: J. Walter Thompson Sydney

Executive Planning Director: Angela Morris

Senior Planner: Carly Yanco

Music and Sound

Sound Design: Smith & Western

Offline

Editor: Kel Gronow

Post Production / VFX

Grade: Method Studios

Post Production House: Method Studios

Production Company

Director: David Jagoda

Producer: Rob Schrieber

Production Company: We Are Content

Category: Charity , Corporate and social

Genre: Documentary