Decathlon and BETC Shopper Celebrate 40 Years of Innovative Sports Equipment

The French sport retailer giant Decathlon turns 40 this year. What some might not know is that for 40 years they have been a leading innovator in sporting equipment, developing classic objects such as the portable basketball hoop by Kipsta, the snorkeling mask Easybreath by Tribord and a tent by Quechua that assembles in 2 seconds.

The products are used everyday by millions of people and you can’t help but wonder how we did without them. Hang on – what did we do before?

Inspired by Decathlon’s wide range of innovative products, BETC shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.

Following a teasing phase on Decathlon’s Facebook page, the film is launched on the 20th of January. Fans are invited to share their own sport related childhood memories.