DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign

DDB San Francisco has launched a new campaign for wireless technology company Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, premiering at CES this week.

The new campaign is a continuation of its 'Why Wait' global effort that debuted last spring to establish Qualcomm’s inventive spirit and essential role in driving progress in the mobile industry and beyond. The work targets tech influencers and includes two compelling initiatives: Qualcomm Connections Series (videos) and Qualcomm Invisible Museum (CES installation).

'The Date,' the first video in the Qualcomm Connections Series, follows a couple through a night out in a smart city and smart home, showcasing how Qualcomm technology is shaping the Internet of Things. Two additional videos – 'The Festival' and 'The Terminal' – illustrate Qualcomm’s innovations in mobile and cognitive technology and will launch in February and March this year, respectively. True to the nature of the content, the videos will be connected online across Qualcomm.com/whywait, Instagram, Facebook, YouTube and custom digital units.