DDB Aotearoa is Raising the Standard on Raising Roofs

DDB Group Aotearoa and Colorsteel have launched a playful campaign to raise the standard  of how New Zealanders choose the roof over their heads.  

When it comes time to decide on a roof, it can often seem easier to leave the decision making  up to the designers or builders. 

To make Kiwi homeowners pickier about choosing their roofing products, DDB Group’s latest  campaign showcases Colorsteel’s legacy of durability, innovation and ingenuity through the  lens of some of the most selective personalities we know, the household cat.  

“When you’re building a home, New Zealanders should have the confidence to demand a  superior roof ...one that even your pickiest household member would choose,” says Ben  Pegler, creative director of DDB Group Aotearoa 

Ben says that by heroing the true rulers of the house, the family cat, it urges homeowners to  be just as picky as their furry counterparts and actively engage in selecting a more superior  roof – one that’s made for New Zealand conditions and a New Zealand way of life. 

“They wouldn’t settle for anything less than the best, so why should you?” he says. 

Suzanne McKandry, head of marketing at New Zealand Steel, says the campaign serves as reminder of why being selective about the roof materials over your head matters. 

“For over 40 years, Colorsteel has helped create the spaces and the places where life  happens, where families are raised and where memories are made. This campaign with DDB  Group urges homeowners be more particular about a choosing a superior roof – one that  will last for generations to come. ” 

The 'Colorsteel’ campaign is in market now, integrated across TV, print, digital and social  media.