David Beckham Assembles Next Generation of Esports Players for Sky Broadband

In Sky Broadband’s pursuit to be the #1 broadband provider for gamers it has launched, alongside Guild Esports, a new social content series and TVC spot featuring David Beckham. ‘Sky Broadband’s Path To Pro’ content series and the ‘Sky Broadband Play Like A Pro’ TVC both feature David Beckham on his quest to find the next generation of esports pro players. The series sees Beckham interviewing three leading gamers about their path to turning pro, with the support of Sky Broadband’s Full Fibre broadband, which is powering the pros and is essential for gamers nationwide to get to the top. The TVC sees David on the hunt for the next pro sim racer at the Sky Guild Gaming Centre. The high impact campaign, which hit 2.7million organic views across socials, will then roll out across TV, Cinema, BVOD and C-Screens throughout December. Since the paid support campaign has gone live, the series has achieved over 10.3 million views. 

‘Sky Broadband’s Path to Pro’ is a three-part social content series that focuses on a gamers journey from beginner, intermediate to pro level. Each of the three episodes features David Beckham interviewing gamers about their individual journeys.  Episode one sees Guild Academy Esports player Ben ‘Brig’ Brigdale giving insight into the hours of daily practice needed and why fast internet is a must. David also speaks to Guild Esports Pro Player Assad ‘Suleymon’ Suliman about becoming a pro following his triumph at the Sky Broadband Sweat Room competition back in August, and Ruby ‘RubyPlays’ Allenby, who David offers a Sky Pro contract to as she is about to be announced as the #1 Women’s Fortnite Zero Build Player by Fox Eye.

Episode 1: Getting Started

Episode 2: From Streaming to Big Wins

Episode 3: Life as a Pro

Sunny Bhurji, Sky Broadband’s marketing director added, “Our Full Fibre Broadband is the ideal product for gamers of any level, particularly if they’re aiming to become pro gamers. Our partnership with Guild Esports really allows us to demonstrate how we can make that ambition a reality and we’re super excited to be working with David on these campaigns”

Jasmine Skee, CEO of Guild Esports said, “We're delighted at the success of the Path To Pro series and what it represents for the Guild Esports and Sky Broadband partnership. We, at Guild, are committed to nurturing young talent through our Guild Academy programme, for which RubyPlays has been a prime example of the success it can bring to young gamers to turn professional. Path To Pro shines a light on this shared commitment we have with Sky Broadband."