Dark Horses Puts Some Pep into New Nissan Ariya Campaign

Dark Horses has created a new campaign for Nissan.

A new film focuses on the new Nissan Ariya driven by Manchester City manager Pep Guardiola. As he drives to work in the car, he passes shops with mannequins styled like him and service people acting in his famously known enthusiastic manner.

He arrives at work and steps out of the Ariya, the ‘Be More Pep’ end line displays, referencing that by driving the new Nissan Ariya people can be like Pep.