senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dark Horses Filmmaker Promotes NHS Charities Cup in Sentimental Film

29/04/2020
Advertising Agency
London, UK
256
Share
Dark Horses filmmaker Rob Sanderson, whose wife works for the NHS, creates emotional fundraising film at home starring his own family, promoting the NHS Charities Cup, the star-studded FIFA tournament created to raise money for the NHS
In the next stage of its campaign to promote the NHS Charities Cup, Dark Horses filmmaker Rob Sanderson has created a beautiful and emotional
fundraising film. Shot entirely in his own home following lockdown guidelines, it stars his son Fin and wife Holly, who works for the NHS. 

Backed by a beautiful song the film shows Holly putting on her cycling gear and heading out to work. While she is at her shift, Fin spends the day creating football shirts to wear together while watching the tournament. It ends with him presenting her the shirt as she gets home, before hugging her. It then shows the audience that they can donate £5 by texting UNITE5 to 7045 or £10 by texting UNITE10 to 70456.


Sanderson says: “Our morning routine is Holly cycling to work at the crack of dawn and Fin getting up to see her off. Then we’d usually start the
homeschooling schedule. This time, though, we made shirts and waited for it to get dark. We really liked the idea of putting all the energy people would usually spend supporting their football teams, into supporting the NHS. This inevitably means that you’ll need a shirt, and with the kids at home and the population rediscovering their handicraft skills, making your own seemed to be a great way to support the cup.”

The NHS Charities Together Cup, an ambitious FIFA tournament between a star-studded line-up of household names to raise funds for the NHS Charities Together Covid-19 Urgent Appeal. Sporting superstars who have signed up include John Terry, Ben Stokes, Dillian Whyte, Tony
Bellew, Leah Williamson and Jonny Brownlee, who will take on the likes of showbiz favourites Chris and Kem and a host of other celebrities.


Created and backed by a collective of brands (Lynx and BP), media companies (Reach PLC) and broadcasters (ITV) the tournament is a knockout FIFA ‘20 competition featuring eight teams, each comprising three celebs, with a public vote deciding which member represents them in a live-streamed one-on-one match. The first match took place on Monday 27th April. All matches will be streamed live online and on social media channels, here and by Reach PLC outlets including the Mirror, Express and Star newspapers, with captain interviews, build-up, results and highlights also available at the official website.

All proceeds go to the NHS Charities Together: Covid-19 Urgent Appeal which funds NHS charities around the country to support our heroic but desperately stretched NHS staff. Donations will be raised via donate buttons on games, highlights and news, direct calls to action from celebrity participants, and interactive in-game features. The initial aim is to raise £10 million, with none of the celebrities involved are taking a fee.
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Lucky Generals
A Taste of the Unexpected
Drambuie
22/10/2024
35
0
Inclusive Travel
Virgin Atlantic
27/09/2024
10
0
The Stakes Have Never Been Higher
Barclays Women's Super League
16/09/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0