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Creative in association withGear Seven
Group745

Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign

27/05/2015
A Production Company
Paris, France
402
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Delightful stop-motion campaign by WIZZdesign unmasks the superpowers of this little snack in the UK
With its 'super' wax shell, the possibilities are endless for the Mini Babybel. For this campaign, Y&R Paris asked Geoffroy de Crécy and WIZZdesign to use it to create two rather charming cheese superhero characters.  

The UK version of this campaign features the appropriate level of self-deprecating humor at the end with some behind-the-scenes "bloopers." Versions for other European countries are to follow.

 


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