Danny Trejo and More Use Possible-But-Not-Really-Realistic Scenarios to Showcase Uber Eats' Reliability

Uber Eats is launching a new campaign focused on how the brand wants your order to be delivered on time, or early, every time. Created in partnership with Special US, the spots focus on the reliability of Uber Eats, with a promise that if your food is late, they will give you three months of $0 delivery fees. And as it turns out, Uber Eats is almost always on time, but occasionally, something unpredictable happens….

So, with the help of NFL superstars Odell Beckham Jr. and Aaron Donald, as well as a giant, inflatable Minion, the campaign highlights some of the potential scenarios that are responsible for the rare delay. So what might happen that delays your delivery? Well, Aaron Donald—known for being a beast on the field, but an absolute sweetheart off the gridiron—showcases that sometimes, good deeds happen. While walking an older lady across the street, he’s honked at, and his good nature is momentarily put on hold as he gives the honking driver a look. The driver, understandably panics and runs for the hills, leaving the Uber Eats courier now stuck behind an abandoned sedan.  

Other times, OBJ happens. OBJ’s spot, featuring actor Danny Trejo, showcases a chain of events wherein an extremely fashionable OBJ’s drip ends up inadvertently blinding Trejo and boxing the Uber Eats driver’s scooter in, thus, making the order late. 

And occasionally, Kevin happens. The third spot follows a giant minion inflatable, which breaks loose from its restraints and rolls down the street, stopping only to barricade the delivery driver in a restaurant just as they’re picking up the order. 

“Here at Uber Eats, we are just like you - we want our food to be delivered on time, or early, every time,” said Georgie Jeffreys, Uber Eats head of marketing, US and Canada. “We stand behind our reliability, so much so that we are offering to cover your delivery fees by giving a free Uber One membership for three months to anyone whose food arrives later than the latest arrival time given.”

“Uber Eats predicts almost anything like traffic or weather to make sure your food gets there on time. So it was fun to imagine what unpredictable circumstances might actually delay an order,” said Matthew Woodhams-Roberts, co-ECD at Special US. 

“For OBJ and Aaron Donald, we wanted to lean into what the players were known for off the field. OBJ’s incredible fashion sense and Aaron’s gentle demeanor contrasted with his intimidating reputation on the field were the perfect starting points for the spots,” said Dave Horton, co-ECD at Special US.

The campaign broke in both the US and Canada on December 4th across multiple channels, including TV, social, digital, CTV, OOH, and radio.