Dad Proves ‘The Little Things’ Count In VW Campaign from Johannes Leonardo

Johannes Leonardo has launched its most recent campaign with Volkswagen, titled 'The Little Things'.

As the old saying goes, it’s the little things in life that sometimes bring us the most joy. It’s even more rewarding when those moments derive from the unexpected. Volkswagen's new all-electric ID.4 is here, and brings with it some unintentional benefits that will make you stop to appreciate “the little things”. 

The latest spot captures a pure moment of unintentional joy between a father and daughter sparked by VW’s Intuitive Sit-to-Start feature, making this about more than just an electric vehicle.  The body of work taps into an audience truth about the switch to electric cars — many potential buyers are intimidated by the techy, complicated, and futuristic nature of competitor EVs. 

However, this campaign showcases how the switch to an ID.4 is easy and inviting, highlighting features like the ID.4’s Intuitive Sit-to-Start, which is designed to make the driving experience more natural.

“With this work, we’re not just saying 'it’s electric'. We’re taking a different approach to the narrative, normalizing EVs and highlighting the thoughtful German engineering instilled in every VW in a very human way”, said Rachael Zaluzec, SVP, customer experience and marketing, Volkswagen of America. “We want our drivers to find delight in the technology included in their Volkswagen. Each of these thoughtful features reflects that.”

“This work does more than showcase the all-electric ID.4," said Jonathan Santana, executive creative director of Johannes Leonardo. "Our goal was not only to take the mystery out of switching to an electric car, but to highlight the little moments of joy that can come along with it.”