D&AD Announces Briefs for 2023 New Blood Awards

D&AD today unveils the briefs for the 2023 New Blood Awards, inviting emerging creatives to respond to briefs set by some of the world’s leading brands including Google, eBay, Candy Crush Saga, Gymshark, Sky and more.

Since 1980, the New Blood Awards have championed, educated, and nurtured aspiring creatives from all around the world as they enter the workforce. 2023 continues D&AD’s commitment to offer new creatives the opportunity to develop their skills and bolster their portfolios as they enter the industry. Spanning disciplines such as UX/UI, animation, advertising, typography and PR, this year’s 17 briefs are designed to provide emerging creatives with experience working on client briefs. Entrants will also have the chance to showcase their work and have it judged by leading industry figures, alongside the chance of winning a prestigious Pencil, a place in the D&AD New Blood Academy, and being featured in the iconic D&AD Annual. 

To ensure the awards are widely accessible, there are no formal education requirements and anyone aged 18 or over without significant paid creative experience can enter and make a start on their creative career. Entrants also now have the option to enter for free by sharing their educational and creative career experiences as part of a research survey instead of paying the £15 entry administration fee. The survey results will be shared by D&AD as part of a creative insights report next year. 

The briefs can be downloaded now via the D&AD website, with entries opening in February and closing on 21 March 2023.