CZAR's Joe Vanhoutteghem directed the latest film for SPA Fruit where the urge for going back to nature’s at an all-time high.

We’re following a man trapped in a corporate environment surrounded by people glued to their phones. The ever so recognisable display of bleakness is palpable and makes us want to burst out of our chair like the main character. He runs for the hills while stripping down and is joined by others.

The spot was created by Happiness and features the song 'Blister in the Sun', covered by Equal Idiots.