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Cub Cadet Campaign Introduces the Ultimate Lawn-Mowing Shoe

19/06/2023
Creative Agency
Minneapolis, USA
277
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Inspired by its Ultima zero-turn riding mower, limited-edition Ultimas showcase Cub Cadet's engineering and design prowess

To showcase Cub Cadet’s engineering and design prowess in a breakthrough and modern way, Colle McVoy helped the brand produce and launch limited-edition release ultimate lawn mowing shoes. Called the Ultimas, the footwear was inspired by Cub Cadet’s award-winning Ultima Series zero-turn riding lawn mower and designed by lead footwear designer Omar Bailey. The first-of their-kind shoes deliver a fresh take on comfort, aesthetics and performance for lawn lovers.

“Cub Cadet prides itself with more than 60 years of engineering excellence and constantly seeks new, innovative ways to enhance the lawn mowing experience for our users,” said Erin Floto, brand manager at Cub Cadet. “We are helping to revolutionise the way we care for our lawns with the introduction of Ultimas by turning those worn-out, grass-stained pairs of shoes into another lawn care must-have that our Cub Cadet customers can show pride in.” 

The new Cub Cadet Ultimas feature:

  • Water-Resistant Upper - Dripping with style, not moisture.
  • Grass-Stain Proof - Stay looking as sharp as a mower blade all season long.
  • Laceless EZ-On Closure - Less time lacing up, more time laying stripes down.
  • LED Light-up Tongue - Gives the lawn the spotlight it deserves.
  • Step-Out Heel Frame - Step on the frame and step out of the Ultimas. Easiest dismount ever.

Fans have the chance to win a pair of limited-edition Ultimas by entering a drawing on the NTWRK app until June 22, 2023. More details can be found at theshed.cubcadet.com

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