senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Cricket Star Richie Benaud Calls On Aussie Legends for the Ultimate BBQ

09/01/2015
84
Share
The Monkeys bring together an epic cast on Australia Day for Meat & Livestock Association campaign

For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day, which falls on 26th January. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA) that encapsulates what Australia Day is all about.

It’s not just a bunch of mates from the modern era invited to Benaud’s BBQ.

He casually rings a pantheon of historically important Australian figures from Captain Cook, to doomed explorers Burke and Wills, bushranger Ned Kelly, iconic cricketer Don Bradman, modern day media giant Ita Buttrose and media personality Sam Kekovich.

They’re all in for the greatest BBQ of all time. And we mean “All time”.

Directed by Australian director Tom Noakes – who was a finalist in the Doritos ‘Crash The Super Bowl’ competition last year – the film encourages Aussies to get together over lamb as part of MLA’s annual Australia Day campaign, which airs nationally.


Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Recruitment Brand
Royal Flying Doctor Service (RFDS)
08/11/2024
2
0
1st Birthday
Mosaic
07/11/2024
1
0
Pro Moe 1
Foodora
07/11/2024
4
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0