Creative Juice\Kuala Lumpur today announced that Ms. Yee Hui Tsin will lead the agency as General Manager.
Ms. Yee will work closely with newly promoted New Business Director, Ms. Judy Wong and award winning Creative Director VJ Anand who joined the team on July 1, 2012.
Before joining the team at Creative Juice, both Ms. Yee and Ms. Wong built their foundations at Naga DDB. At Creative Juice\Kuala Lumpur, they were business heads leading, managing and building a portfolio of clients including Nissan, RHB, P1, AXE, F&N, Nando’s and Gamuda.
“The agency is blessed with two loyal and able leaders within its ranks, commented Sa’ad Hussein, Chief Creative Officer of the TBWA Group in Malaysia. “Combined with creative talents of VJ Anand, I am looking forward to seeing them raise the agency to greater heights.”
“Creative Juice is positioning the team to be young and hungry to meet the dynamic and challenging demands of the industry,” added VJ Anand, Creative Director at Creative Juice\Kuala Lumpur. “It will also accelerate the efforts to drive digital marketing across all disciplines. Digital should is part of our DNA, and not just a department add-on.”
Last week, TBWA announced the promotion of Sa’ad Hussein to the position of Chief Creative Officer of the TBWA Group in Malaysia, including TBWA\Kuala Lumpur and Creative Juice\Kuala Lumpur.