Creative Directors Rob Palmer and Mike McCommon Join CP+B LA
CP+B LA announced today the hiring of creative directors Rob Palmer and Mike McCommon, who will work on the Infiniti global account. The news follows the agency’s hiring of Steve Clarke, Executive Creative Director on Infiniti global, in February, and the ascension of Kevin Jones to CP+B LA’s Chief Creative Officer in March. CP+B, LA has continued to strengthen its ranks as the global portion of the Infiniti account recently transitioned from CP+B Boulder to capitalize on LA’s rich automotive culture and to be in closer proximity to the Infiniti Design Center teams.
Rob Palmer joins CP+B LA after a history of successes as ECD at both traditional and digitally-focused agencies, and a recent client-side venture. Most recently, Rob was CMO/COO at Fuhu, the technology company for kids and families, which made Fast Company’s “Most Innovative Companies” list last year during his tenure. Before that, Rob was Executive Creative Director at Razorfish, which made AdAge’s A-list for the first time in history the year after he joined, and repeated their appearance the following year. Rob has also been a Creative Director at Goodby, Silverstein & Partners, Wieden+Kennedy and BBDO, where he worked on clients like Nike, Coca-Cola, ESPN, Levis and eBay, as well as TBWA Chiat Day where he launched iMac, a pivotal product in Apple’s comeback. Along the way, his work has earned Gold at Cannes, the Effies, Clios, One Show and ADC, as well as an Emmy and an MTV “Video of the Year” award, while the “This is SportsCenter” campaign he helped write for ESPN became a Harvard Case Study.
Mike McCommon comes to CP+B LA from the Portland-based full-service agency Mutt Industries, which he co-founded nearly eight years ago. As Executive Creative Director, Mike served clients such as Nike, Ford, Mello Yello, Los Angeles Dodgers, Tampa Bay Buccaneers, Gerber Knives and Sony PlayStation, and helped Mutt receive honors from AdAge’s Small Agency of the Year awards. Prior to Mutt, Mike was Creative Director at Wieden+Kennedy, Portland, where he worked on Nike and Electronics Arts before helping lead the winning pitch for Heineken USA. Mike was also previously a copywriter at Goodby, Silverstein and Partners, where he helped launch new campaigns for HP and Emerald Nuts, and Hal Riney and Partners in San Francisco, where he worked on Discovery.com, HP, Sacramento Kings and Saturn. In addition to winning multiple Cannes Lions during his career, Mike had the honor of throwing out the first pitch at a Boston Red Sox game as a thank you from his client on Sony PlayStation “MLB The Show”.
“The CP+B LA office has some great momentum, most recently with the addition of the Infiniti global account,” said Kevin Jones, Chief Creative Officer, CP+B LA. “We feel very lucky to be able to tap such notable creative talents as Rob and Mike to help us out with such a high-profile account.”