Creative Agency 180 Announces New Leadership to Unite Ambition and Craft Across the US

Creative agency, 180, is being supercharged in the US with the injection of new leadership in CEO, Agathe Guerrier and CCO, JD Jurentkuff. The appointments come as 180 has delivered significant US growth through innovation and creativity, and by adding specialisms that broaden their creative canvas. The move to bring New York and Los Angeles together under one leadership is a clear demonstration of the agency’s next phase of growth.

By adding Agathe and JD, the agency is positioned to be a fierce player; combining the creative ambition and craft 180 is known for, with the agility and dedication to innovation of a modern creative operation, and the scale of solutions and talent available to it through the 180 ecosystem.

Sander Volten, 180’s global CEO, commented, “Bringing LA and NY together into a single US agency structure will allow the agency to solve problems for its clients and elevate its impact. Under the energetic leadership of Agathe and JD, the new structure will integrate our creative specialisms as well as increase connectivity to the broader 180 ecosystem.”

Sander added, “I’d like to take this opportunity to thank Al Moseley, our Global Chair and CCO, for all he’s done for 180 in the US (and around the world). Thanks to his leadership, Agathe inherits a business that is truly fit for the future.”

Agathe joins the ranks of former strategists turned CEOs, having been TBWA\Worldwide’s Chief Strategy Officer since 2020. She has played a critical role in rebooting the operating system of Disruption® inside TBWA globally, and shaping disruptive, business-building creative outcomes within the collective. Beginning her career at France’s BETC Euro RSCG, she has led strategy for some of the world’s most creatively progressive brands including T-Mobile, NBC Universal, Axe and The Guardian. Agathe also ran BBH’s global R&D unit and renowned publishing platform, BBH Labs.

Hailing from TBWA’s dedicated Apple agency, TBWA\Media Arts Lab, JD is an Emmy-award winning creative leader and in the past five years has received over 100 major advertising awards including Cannes Lions Gold, The Webbys, One Show, D&AD, Art Directors Club and Andys. JD brings a passion for creative excellence and innovation, as well as experience in building integrated teams to deliver effective and memorable creative ideas that work across platforms and audiences. He has also been instrumental in some of Apple’s most famous work. MAL’s chief creative officer, Brent Anderson said, “In JD’s 12 years at MAL, he has shown his great taste, instinct, and intuition. He’s written and led amazing work for Apple, from Apple TV+ campaigns with John Hamm and Timothee Chalamet, to OOH with Ted Lasso and the Emmy award-winning, Misunderstood. Always demonstrating the chops, the drive, the talent and the energy we all feed off. 180 are lucky to have him.”

TBWA’s Global CEO, Troy Ruhanen added, “At TBWA and Omnicom, we believe passionately in rewarding success, and I am delighted and proud that both Agathe and JD are being recognised in these roles and helping take 180 to a new level.”

To learn more about 180 visit here.