Creativ Strategies Rebrands as Creativ Company with $1 Million+ in Annual Recurring Revenue

Above: Vibhu Bhan, COIO and Wes Morton, CEO of Creativ Company

Creativ Strategies rebranded as Creativ Company today with over $1 million in annual recurring revenue. The machine intelligence marketing firm for the world’s most creative companies also announced the first iteration of machine-generated insights product, ellain 1.0. 

In February 2024, marketing and PR agency Creativ Strategies joined forces with data-science technology firm talkAItive. Led by co-founders Wes Morton and Vibhu Bhan, the firm, now Creativ Company, reinvents marketing by combining machine intelligence and human creativity to develop revolutionary client solutions. The unique combination of insights and marketing has led to the company doubling in size while partnering with an impressive roster of marquee media and technology clients such as Electronic Arts (EA), Scopely, Ludeo, MOCEAN, 1stAveMachine, SpecialGuestX, Havoc Robotics, Wells Fargo, and more. 

Their patented machine intelligence models, fondly called ellain 1.0 (enterprise large language artificial intelligence network), transforms the way consumer insights is done. Headed by COIO Vibhu Bhan and CTO Joe Lai, ellain 1.0 rapidly ingests millions of consumer data points from clients’ first party and third party data sets, organizes the data for uniform analysis, and summarizes consumer perceptions on campaigns, brands, intellectual property, and more. The results have transformed campaign effectiveness, consumer segmentation and brand/product evaluation methodologies. 

“For studios and gamers alike, Ludeo is revolutionizing game discovery through the power of play. We chose Creativ Company as our marketing partner because we needed an extension to our marketing team that fully understood what we were building and how to execute our campaigns across all marketing channels,” stated Ed Lin, CMO and general manager Americas, Ludeo. “Working with Creativ has been incredible, and we value our working collaboration on the frontiers of media technology.”

“We stand on a precipice, overlooking a newly invented genre of consumer insights powered by the application of machine intelligence models. Machine-generated insights add quantitative rigor to traditionally qualitative studies and produce actionable outputs for marketing, media and product professionals,” said Wes Morton, CEO and co-founder, Creativ Company. “The technology will reinvent how brands and media understand the consumer, allowing them to respond accordingly.”

“We're entering an era where machine-generated insights are no longer a luxury, but a necessity,” expressed Vibhu Bhan, COIO and co-founder, Creativ Company. “The companies that master the art of extracting and applying these insights will not only drive unprecedented growth but also cultivate deeper trust with their customers.”

Creativ Company will create new iterations of ellain models to improve results. The agency operates out of its headquarters in Venice, California, and the product development team is based out of Toronto, Canada. The company remains private, independent and self-funded.