Craig McLeod Moves From Droga NZ, Becomes The General Store Strategy Director in Sydney

The General Store, a creative agency known for its multi-disciplinary approach to brand building, has announced the appointment of Craig McLeod as its new strategy director.

Craig joins The General Store after three and half years at Droga5 NZ and has relocated to Sydney for the role.

This appointment comes during a period of growth for The General Store and after its recent announcement of Sharon Edmondston joining as executive creative director.

“We are pleased to welcome Craig to the team. He immediately stood out as being an amazing partner to clients, being passionate about great work and pushing for creative excellence. His energy and drive are contagious and we think he is the perfect addition to our growing team,” said Sophie Lander, managing director.

Craig’s arrival marks an exciting chapter for The General Store as the agency takes on more work in Australia and overseas. Having recently delivered major projects in Thailand, Bangladesh and Greece, The G Store’s capability across advertising, design and architecture is proving to be effective across multiple regions for complex businesses looking to build integrated brands.

“I’m incredibly excited to join The General Store at a time where there is new talent, new clients and amazing work happening ,” said Craig McLeod.

“The agency’s multi-disciplinary approach and its passion for redefining what’s possible in marketing and brand development make it an inspiring place to be. I’m looking forward to collaborating with the talented team here and helping to shape the future of our clients’ brands.

“What drew me to The General Store was their ability to think expansively across every aspect of the brand. I’ve worked across many agency models, and this one is genuinely built to solve the full picture. I’m excited to help our clients tap into that firepower to create work that moves the needle across every brand touchpoint.”

As The General Store continues its trajectory of growth, the addition of Craig McLeod underscores its commitment to attracting top talent and delivering innovative creative solutions to multi-channel brands.