Cracker Barrel Turns Kitchen Scraps into Mouth Watering Delights to Fight Food Waste

In a new campaign led by Courage Inc., the iconic cheese brand Cracker Barrel reveals their first step in combating food waste by turning leftover ingredients into mouth-watering recipes, with the help of some cheese. 

In partnership with notable Canadian chefs Trevor Lui and Devan Rajkumar, Cracker Barrel has designed the Cracker Barrel Invisible Cookbook platform to inspire culinary ingenuity by demonstrating ways to transform your recipe-list leftovers into new, delicious recipes that are sure to keep you coming back for seconds.

“Today’s popular recipes tend to leave you with two major things: a good meal and a pile of excess ingredients that didn’t make the cut,” said Vince Vetere, general manager, Cheese and Tablespreads. “As part of our sustainability roadmap, Cracker Barrel is standing up to the challenge and committing to the charge against food waste by empowering home cooks to maximise every ingredient’s potential with Cracker Barrel cheese.”

Accompanying the campaign’s captivating microsite is a longform video that unveils the hidden truth about culinary disposal habits. It highlights how these leftover ingredients – also known as 'invisible ingredients' form the backbone of new home chef discoveries, uniting all recipes under one delicious banner.

“Cracker Barrel is a timeless staple in the homes of Canadians, so it’s the perfect platform to drive the impact of this new initiative,” said Joel Holtby, founder and CCO of Courage Inc. “We wanted to demonstrate the ease of integrating sustainability into habitual cooking routines, and show that with a good product, nothing goes to waste.”