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Super Bowl 2016
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CP+B LA Says Out with the Old & In with the New for PayPal's Super Bowl Spot

Crispin Porter + Bogusky Los Angeles, 7 months, 4 weeks ago

Punchy new spot directed by NABIL set to air during the first quarter of Super Bowl 50

CP+B LA Says Out with the Old & In with the New for PayPal's Super Bowl Spot

PayPal has today revealed its first major brand campaign as an independent company with a 45-second commercial that will air during the first quarter of Super Bowl 50. This will mark the first time the global digital commerce leader has advertised during television’s most-watched event.

The new global campaign, called “New Money” will show how PayPal can make people’s lives easier by helping them move and manage money securely and more efficiently.

“We are in a period of transformation – how people shop; how merchants sell; how people interact with the financial system; the very nature of money itself is changing,” said Dan Schulman, President and CEO of PayPal. “New Money is a celebration about the ways technology can help expand and improve financial participation and financial health for billions of people worldwide. We want to reimagine money -- enabling new ways for people to securely and affordably manage, move and spend their money.”


Titled “There’s a ‘New Money’ in Town,” the ad brings the “New Money” transformation to life through a high-energy, stylized feel that puts a focus on inclusivity and all the ways PayPal can make people’s lives better when it comes to their money. The spot’s soundtrack features Demi Lovato’s hit song “Confident.”

“Money is personal – each and every one of us has a unique story that informs how we approach the financial system and manage our money,” said Greg Fisher, PayPal’s Vice President of Global Brand Marketing. “Our spot is unlike anything seen before from a financial technology company and indicates just how significant the change in money will be to people’s lives. As a trusted digital wallet brand, PayPal is uniquely positioned to introduce the world to our vision of the future of money through this new ad at this historic, local event where a global audience will be tuning in.”

The commercial was created by PayPal’s global agency of record CP+B LA and directed by NABIL, known for his work with many musical artists.

Animation

Animators: Trix Taylor

Executive Producer: Patrick Nugent

Managing Director: Jennifer Sofio Hall

Producer: Andrin Mele-Shadwick, Heather Johann

Creative Agency

Creative Director: Robin Fitzgerald

Executive Creative Director: Kevin Jones

Planner: Steven Garcia

Account Director: Laura Likos

Producer: Jessica Piele

Head of Content Production: Kate Hildebrant

Creative Agency: CP+B LA

Strategy Director: Benny Thomas

Business Affairs: Rebecca Williams

Project Manager: Catrina Cosculluela

Content Manager: Georgette Young, Sasha Rawji

Business Manager: (JR) Taylor Tsuji

Senior Copywriter: Chelsea O'Brien

Senior Art Director: Mike Wilson

Integrated Producer: Ian Kelly

Music and Sound

Audio Post Production: Lime Studios

Executive Producer: Susie Boyajan

Song: Demi Lovato "Confident"

Sound Editor: Hum Music

Sound Mix: Mark Meyuhas, (Assist) Peter Lapinski

Offline

Edit Assistant: Mike Spagnoli

Edit Company: Rock Paper Scissors

Editor: Damion Clayton

Executive Producer: Angela Dorian

Producer: Kevin Gottlieb

Post Production / VFX

Art Department: Leanne Dare

CG: (Lead) Kirk Shintani, Andrew Romatz

CG Artist: Manny Guizar, Paulo de Almada

Colourist: Paul Yacono, (Assist) Chris Riley

Flame: Christel Hazard

Flame Artists: Urs Furrer

Post Production House: a52

Production Company

AD: Steven Camendy

Director: NABIL

DOP: Rik Zang

Executive Producer: Jeff McDougall, Bev Wynne

Producer: Deannie O'Neil

Producers: Torben Bülbring

Production Company: Reset Content, Gatehouse Commercials

Production Manager: Laila Shrand

Category: Business and services , Software

Genre: Action