CP+B LA Names Kevin Jones Chief Creative Officer
CP+B announced today the promotion of Kevin Jones to Chief Creative Officer, CP+B LA. In this new role, Jones will lead the creative department of CP+B’s Los Angeles office and the work created for PayPal, best-selling video game franchise NBA 2K and Charles Schwab. Jones will also head up creative on global work for Infiniti, which is in the process of moving from CP+B Boulder to capitalize on LA’s rich automotive culture and be in closer proximity to the Infiniti Design Center teams. This news follows last week’s promotion of Robin Fitzgerald to Executive Creative Director at CP+B LA.
Since 2014, Jones has acted as Executive Creative Director at CP+B LA, leading creative development on the noted 'Be the Story' campaign starring Spike Lee for video game NBA 2K16, which broke franchise sales records and doubled digital revenue over the prior year. Jones also led the winning pitch for the global PayPal account, which resulted in high-profile brand firsts. PayPal’s first UK Christmas spot, titled “No Presents”, was ranked the number three most effective UK Christmas ad by Millward Brown. PayPal’s first ever Super Bowl spot, titled “New Money,” saw similar success when it was named one of the best of the game by AdAge, TIME, Rolling Stone and others.
“Kevin’s brilliant without being crazy or a prima donna, and he understands exactly what makes great work,” said Chuck Porter, Chairman, CP+B. “We’re currently attempting to clone him.”