CP+B LA Hires Group Strategy and Account Leads
CP+B LA announced today the hiring of two key additions to the global Infiniti account with global group strategy director Mollie Partesotti and group account director Alison Kaplan. This news follows a string of recent creative hires at CP+B LA as the global portion of the Infiniti account transitioned from CP+B Boulder, including Creative Directors Rob Palmer and Mike McCommon last week, and Executive Creative Director Steve Clarke in February.
Mollie Partesotti joins CP+B from TBWA/Media Arts Lab where she was group strategy director across Apple products and services, namely iPhone, iPad and Mac. While working on Apple, she led strategy for global product launches and brand communications efforts spanning more than 20 markets and six global Media Arts Lab offices. Last year, her work on the “Shot on iPhone” campaign was awarded with a Cannes Grand Prix, as well as heavy recognition at the Jay Chiat Awards, Andys and Effies. In addition to the tech sector, Mollie has worked in and led strategy, research and insights across automotive, travel, financial services, CPG, beauty, sports, entertainment, fashion and media, for notable brands such as MTV, ESPN, Nike, Delta Air Lines and Bank of America. Mollie also devotes time to mentoring budding planning and strategy talent as a member of the curriculum board for Loyola University’s School of Mass Communication, and involvement with TED and VCU Brandcenter, where she received her Master’s Degree.
Alison Kaplan comes to CP+B from MullenLowe in Los Angeles, where she was VP, group account director most recently heading up the Patrón Spirits portfolio of products, and brings with her a wealth of luxury automotive experience. In 2013, Alison was part of the Mullen pitch team that won the Acura business, and helped to build the team to support the account in the agency’s then new LA office. Alison also started her career working on Lexus at Team One Advertising, before zigzagging across the country to work on a diverse group of brands, including Jaguar, Walmart and the American Cancer Society.