CP+B Get Brave for Diesel Timeframes

Diesel Timeframes aims to challenge our relationship with time and to live life more bravely. The brand philosophy, ‘Time to be Brave’, encapsulates their mission to unleash time’s potential and urges people to grab hold of the opportunities that time creates. This attitude drives everything from the bold designs and exclusive collaborations of the Diesel Timeframes collection, to the essence of their communications.

 

Diesel Timeframes will launch their new global campaign ‘Days to Live’, inspiring people to step back from their daily routine, re-evaluate their lives and make their wildest dreams happen now, not later.  

 

The TVC shows how time can be wasted waiting. This sense of boredom together with a ticking rhythmic soundtrack helps to create a sense of urgency to act. Diesel Timeframes aims to explore how society is content with celebrating how many years we have lived, and how we’re less comfortable in recognizing the time we have ahead.

 

The TV commercial features DZ1725, the most desirable timepiece in the Diesel Timeframes collection, and DZ7259, a ‘rising star’ within the portfolio. The 20”, 15” and 10” spots will be on air from 25th November, 2012 in Italy, France, UK and Benelux.

 

Credits

Agency: Crispin Porter + Bogusky

Creative directors: Henrik Delehag, Ben Carey

Art directors: Martin Jon Adolfsson, Philip Sinclair

Writer: Emma Penz

Executive Producer: Rob Steiner

Director: Anthony Dickenson

Production company: Pulse