Cozy Up with Perdue’s Discount Delightful Yule Log

No chestnuts are roasting on the 10+ hour faux-fireplace footage released by Perdue, the #1 brand of fresh chicken in the U.S.

Aptly, the cozy scene swaps in a juicy rotisserie chicken roasting on a spit. And, for viewers who hang in, there’s a little something special tucked among the flickering flames—a QR code that takes people to a microsite with special discounts for various Perdue products. The microsite also hosts roasting tutorial videos and quick links to recipes to lighten kitchen chaos.

“It’s hilarious that people love fake fires during the holiday, so we wanted to up the romance and fun by adding a gorgeous chicken and also a delicious little reward for committed watchers,” shared Colle McVoy, VP group creative director, Meghan Figueroa.

The promotion responds to growing concerns consumers have about rising food prices. According to the Food Industry Association’s U.S. Grocery Shopper Trends Holiday Season report, 77% of consumers are implementing cost-saving tactics.

Watch here: The Faux Fireplace Feast #HungryForBetter #PerdueChicken #YuleLog

U.S. chicken consumption is expected to exceed 100 pounds per person this year for the first time ever, according to data from the U.S. Department of Agriculture—while beef consumption has dropped to its lowest since 2018 and pork consumption hit its lowest since 2015.

The lighthearted effort is an extension of many actions Perdue’s taken to make chicken an even more prominent protein:

- Perdue Perfect Roast thermometer takes the guesswork out of knowing when your chicken’s cooked—and is bundled with every whole roaster chicken that’s sold.

- Doubled down on its commitment to no antibiotics while category competitors waffle.