Courage Expands Creative Relationship with Nestlé Canada Across Several Additional Iconic Brands

Image credit: Nestlé, Courage

In a show of tremendous organic growth, Toronto-based creative shop Courage is expanding its creative relationship with Nestlé Canada,  the world’s largest food and beverage company. This expanded mandate comes on the heels of an immensely successful partnership on the Nescafé portfolio which saw the launch of two campaigns in the past year—both of which not only received global acclaim but also drove significant business results. In addition to continuing to work on the Nescafé portfolio, Courage will now serve as agency of record for Boost, Coffee Mate, San Pellegrino, Turtles and Kit Kat. 

“The folks at Nestlé have been incredible to work with and we’re grateful and excited to get the opportunity to help write the next chapter of creativity for this roster of iconic brands.” said Niki Sahni, president and partner at Courage.

Courage will lead creative development across the portfolios as Nestlé Canada connects with a new generation of consumers. Much of this work is already underway including new brand work for Nescafé, Kit Kat and San Pellegrino as well as an upcoming holiday campaign for Turtles. The newly expanded scope also includes a brand refresh for Boost as the company grows the Nestlé Health Sciences division of business. 

“We’ve been incredibly impressed with both the calibre of the creative output as well as the depth of the partnership with Courage, and we’re excited to be expanding that relationship.” said Tracey Cooke, CMO at Nestlé Canada.

Offered in over 180 countries, Nestlé is the purveyor of the most diversified slate of products worldwide. The evolving relationship signals their ongoing commitment building some of the most iconic brands in the world and the steadfast belief in creativity as a meaningful business driver.