Courage Bolsters Leadership Team to Shape the Agency’s Next Growth Phase

Courage Inc., Canada’s fastest-growing indie agency, continues its rapid growth by promoting team leads Rami Dudin, Saloni Wadhera, and Kat Ledgett across accounts and strategy. Since joining Courage, all three leaders have played a key role in building strong client relationships, growing new business, and embracing the Courage culture both internally and out in the world.

Rami Dudin, now executive director of strategy, has been a driving force behind many of Courage’s impactful campaigns. Rami’s expertise in strategy has ensured seamless alignment across teams, driving exceptional client impact. His work with CIBC, KFC, and Skip has redefined brand positioning and consumer perception.

● Under Rami’s direction, CIBC tied RBC for #1 in brand consideration.

● With Rami’s leadership, KFC became the top QSR associated with basketball by turning pop culture into brand power. The campaign resulted in a Cannes Lion.

Rami Dudin, executive director of strategy

Saloni Wadhera, promoted to managing director, has played a crucial role in securing substantial new business and onboarding high-profile brands to Courage since joining the agency two years ago.

● Saloni has lead exponential organic growth across key partnerships, including CIBC and Skip, while developing a tailored training program to equip her team for success.

● Saloni’s unique hands-on but team-first leadership approach to leadership has generated a strong internal culture that Courage prides itself on

Saloni Wadhera, managing director

Kat Ledgett, Courage’s newest GAD, believes in guiding teams with a strategic focus and a deep understanding of client needs.

● Kat’s ability to adapt quickly to meet client needs has made her indispensable, contributing to major projects for CIBC and North York General Hospital.

● Kat has repeatedly navigated complex challenges, while continuing to foster creativity, which has driven outstanding results year over year during her tenure.

Kat Ledgett, group account director

"All three of our leaders have been instrumental in the rapid growth of Courage, and their promotions are a testament to their ability to lead with impact," said Niki Sahni, president of Courage. "They have the vision, leadership, and drive needed to guide our teams into the next phase of success, ensuring Courage continues to grow and deliver exceptional results."