Corn Nuts and Vaynermedia Break the World Record for Largest-Ever Piñata

The makers of the Corn Nuts brand in partnership with VaynerMedia, created the largest-ever piñata in celebration of the brand's newest variety, Mexican Street Corn flavour, which went on to win the Guinness World Record.

The elote-inspired, corn-shaped structure was designed by the Masa Collective and broken during the San Antonio Charro Association Arena’s Charrería last month. Attendees at the Charrería were selected onsite to officially break open the piñata and see the special surprises held within.

An adjudicator from Guinness World Records presented the official certificate at the event, recognising the achievement before the piñata was opened. The festivities and piñata will be included in the Guinness Book of World Records moving forward.