Coors Light Turns Obstructed Views into Chill Brews for Baseball Home Openers

Home Openers are all about fresh starts, the crack of the bat, and ice-cold beer. Passionate baseball fans will grab any seat just to soak in the game day energy, but not every seat in the stadium is made equal – some come with a less-than-ideal view, whether it’s a concrete pillar, a foul pole, or an overhang deck blocking the action. That’s why this season, Coors Light is making Home Openers a little more chill with Obstructed Brews, rewarding select fans sitting in obstructed-view seats with Coors Light, on us.

On March 27, the Arizona Diamondbacks’ Home Opener, and April 4, New York Mets’ Home Opener, fans at Chase Field and Citi Field can turn their less-than-chill seats into an ice-cold brew in just a few easy steps:

1. Check your view: Got a foul pole photobombing your game day? Yeah, that’s not ideal.

2. Snap the struggle: Visit ObstructedBrews.com and take a picture of whatever’s blocking your prime baseball-watching experience.

3. Send it our way: Upload your photo and let Coors Light’s AI-powered system do its thing.

4. Score a chill upgrade: If your seat is deemed “less-than-chill,” we’ll make it up to you with a Coors Light.

“Baseball fans are so passionate that they’ll take any seat in the stadium just to be part of the action, especially for Home Openers. We’re transforming these not so prime spots into premium seats with a Coors Light on us,” said Marcelo Pascoa, VP of marketing at Coors Light. “Because if you’re chill enough to sit in one of these seats, you deserve a chill brew.”

Obstructed Brews are available for a limited time while supplies last. To learn more and participate, visit ObstructedBrews.com and @CoorsLight on Instagram.