Coors Kicks Off The Big Chill 2025 with Immersive Ice Cave Experience

Coors officially launched The Big Chill 2025 with a spectacular opening night in Galway, transforming Carroll’s Bar on Dominick Street into an unforgettable icy experience. On Friday, 28th March, the popular venue’s outdoor Caravan Club was reimagined as a high-energy ice cave, setting the tone for what promises to be the brand’s most exciting experiential campaign yet.

The first event of the year delivered on Coors’ promise to redefine winter socialising by inviting guests to embrace the cold rather than escape it. Attendees were treated to an electric line up of live music, kicking off with the talented Nichole Weldon before DART (Jordan Rafferty) took to the stage, closing his set with his now-viral track Emergency. The night culminated with a headline performance from SHEE (David Sheerin), who returned to The Big Chill after his standout set in Cork last year. In a memorable first for both artists, DART and SHEE, long-time friends, performed back-to-back to close out the night, creating an unforgettable moment for fans.

In true Coors fashion, the event wasn’t just about music. Guests had the chance to win exclusive Coors merch, from winter-ready hoodies and beanies to branded ski goggles, through interactive games and surprise giveaways, further immersing them in the Coors Rocky Mountain-inspired chill.

Bryan Dignam, senior brand manager at Coors, celebrated the success of the Galway kick off, “The Big Chill is all about embracing the cold and creating standout moments where people least expect them. Galway set the bar high by bringing the energy, the style, and a real sense of community to the heart of Ireland’s cold season. With events like this, we’re redefining what chill nights out look like in Ireland. 2025 is going to be a huge year for Coors, and this is just the beginning.”

Building on the success of last year’s sold-out roadshow across Dublin, Cork, and Galway, The Big Chill 2025 continues to challenge expectations by transforming underused beer gardens into vibrant, immersive brand playgrounds. Each event delivers an unforgettable sensory experience with interactive brand moments, world-class Irish music talent, and Coors’ signature crisp refreshment served ice-cold, just as nature intended.