Contiki Vacations Appoints Ignited as AOR

Ignited, a full-service independent advertising agency, has been named Agency of Record (AOR) for Contiki Vacations, the worldwide leader in fun travel packages for 18-35 year olds.  Effective immediately, Ignited will lead strategy, creative and media responsibilities for the iconic global travel brand as they build their presence in the U.S. market.

 

“We are pleased to select Ignited as Agency of Record for Contiki,” said Alastair Campbell, Global Brand Director for Contiki.  “We were impressed by their expertise in digital strategy and look forward to elevating the Contiki brand in the U.S. as the premiere choice for youth travel.”

 

Dave Martin, SVP, Media at Ignited commented: “Contiki is a very exciting brand for us, and we couldn't be more thrilled to partner with a company that understands that content creation and distribution can build awareness and drive business goals.”

 

The announcement of Contiki Vacations follows strong new business momentum for Ignited, which includes recent wins across a variety of sectors, such as The Weather Channel, Fisker Automotive and Clinique.