Graft’s new signing Bexy Cameron arrives in sensational style directing her new film for British denim brand, Lee Cooper. The AW19 campaign titled ‘True London Blues’ features contemporary dancer Renee Stewart and Peaky Blinder's Harry Kirton floating over London’s rooftops. And if that wasn’t enough, the music is scored and performed by the iconic Boy George.
The global campaign is produced by The Rig Out, a full-service creative studio, with creative direction executive production from Glenn Kitson and it was their most challenging creative to date.
Bexy’s filmmaking spans the realm of art, fashion and music with a stellar roster of leading brands under her belt. Including Nike, Airbnb, Adidas, Fila, YouTube, Google, and Channel 4. This is Bexy’s second campaign for Lee Cooper and proof of her artistic talents.
Bexy commented: "This campaign was both challenging and rewarding - Renee and Harry really pushed themselves to get what we needed - emotionality as well as psychically. From leaping through the air on trampolines for hours on end, to diving off of walls 6 stories up - it was a pretty epic shoot”. "It’s a gift when you are able to not only direct, but also conceptualise what you direct - and that what this job was a total gift."
"Being able to see something through from the first sketch or thought to seeing it on the screen is rare. It was important that this spot not only to have artistic and emotional qualities, it also needed to have meaning and authentic ties to Lee Coopers heritage - which is why we shot on the Truman Brewery. The piece is not only a love affair between our protagonists but also London itself."
From shooting for Fila on F1 race courses in Valencia and shutting down the Louvre for 24 hours for Airbnb, to her up and coming work in the fields of Indonesia for Unilever, Graft is excited to see where Bexy's directing takes her next.
Check out more of Bexy’s work
here.
