Connection is the Answer This Christmas in Three Campaign

Three Ireland has today launched its new Christmas campaign which focuses on gifting for everyone in the family across its new lifestyle range – with the campaign created and produced by Boys+Girls, Three’s long-term agency partner. 

Thanks to Three’s new Lifestyle stores they are now so much more than just a phone shop - they stock the perfect gifts for all the family. Showcasing the variety of products on offer from Three’s new Lifestyle stores, the 30 second spot promotes Three as the perfect gifting destination this Christmas season. The ad features a selection of those products, integrating them into the hustle and bustle of a family Christmas. 

Aislinn O’Connor, marketing director Three Ireland & UK commented, “Our new Connected Lifestyle stores started to roll out in August and are a huge success so far. This Christmas, we wanted our campaign to showcase the incredible new product range in our stores and online – everything from a Smart Garden to make growing your own herbs and baby vegetables effortless to a record player that allows you to convert vinyl to digital. Alongside the latest smartphones, Three now offers so many exciting connected gifts to choose from to make Christmas extra special.”

Speaking about the campaign, Kris Clarkin, creative director at Boys+Girls said, “With this fun festive spot, we wanted to capture the magic, chaos, and warmth of an Irish Christmas while showcasing how Three’s new product range can help every family Christmas go that little bit smoother; whether you’re looking for the perfect gift for a loved one or you’re trying to keep the kids entertained, Three is your one stop shop.”

The campaign comprises of TV, VOD, Social and Instore posters & screens and launched on November 8th.