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Connect to More than Just the Internet with nbn

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The new work from dentsu is a potent reminder of the human core of our digital world

Connect to More than Just the Internet with nbn

nbn is celebrating the power of Australia’s national broadband network in connecting families across the country in a new campaign created by Dentsu Creative.  

This latest iteration of nbn’s “Made for More” positioning, first launched by Dentsu Creative in late 2021, highlights the role nbn plays in bringing families together. Targeting seniors, the new campaign talks to the story of a grandfather and his granddaughter who, while living away from  one another, can connect and share moments together after the grandfather’s son has the nbn connected for his father. 

nbn general manager brand & advertising Mark Treadwell says: “The overall take-up of the nbn amongst older Australians is much lower compared to younger markets, and with families no longer remaining in the same location, a good internet connection can help those families stay connected and share meaningful moments together. 

“The nbn network is Australia’s ever-evolving digital backbone, and our role is to help lift the digital capability of all Australians. It is critical that older generations do not miss out on the  benefits of an nbn connection. Through this campaign, we’ll show how a shared online experience, thanks to a powerful connection, can create an unexpected and meaningful  connection over time.” 

Dentsu Creative CEO Kirsty Muddle says: “This campaign speaks to the new ways families are using  technology to be an active part of each other’s lives, even if the kilometres between them are vast. The campaign speaks to how important a strong internet connection remains even as Australians  return to the office and can see each other in real life, it’s critical we don’t leave our older Australians  behind as we embrace everything the internet can offer.”  

The campaign launched on free-to-air television on Tuesday, October 4 and will extend across  Cinema, Radio and Digital channels.


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Dentsu Creative Australia, Tue, 04 Oct 2022 22:52:22 GMT