Confused.com Explores the History of Applause in Latest 'Mind Tickling Confusions' Spot

Following the recounting of tales on why we came to keep money in piggy banks, and how the first clock maker knew what time it was, director Vedran Rupic is back with Confused.com to reverse-confuse us on why we clap when we’re impressed.

Casting yet another semi sentient animal friend with mild rigor mortis, this third spot in the ‘Mind Tickling Confusions’ series through Accenture Song, sees Vedran direct a rodent to eat a sandwich. The history of applause should be pretty self explanatory from there.

Vedran is now represented by Business Club Royale London, and the spot was produced by Riff Raff Films.