Confused.com Appoints Leo Burnett as Creative Agency

Confused.com has named Leo Burnett as its new creative agency of record.

Confused.com has chosen Leo Burnett as its new creative agency, following a competitive pitch conducted by Tuffon Hall.

Leo Burnett will be responsible for Confused.com’s advertising. The populist creativity agency is set to start work with Confused.com at the beginning of 2024.

The pitch process started in June but was paused for the summer holidays: a briefing took place in early September. 

Confused.com’s incumbent was Accenture Song.

Samuel Day, chief marketing officer at Confused.com, said, “Wow, what an amazing pitch process. The work has been so good - it’s given us a really tough (but exciting) job to award just one team! Charlie and the Leo’s team have been outstanding throughout this process though and we are looking forward to getting cracking on planning next steps asap! 

I also have to say, Tuffon Hall’s management of the process has been excellent - pitches are tough to get right, and their rigour meant everyone could do their best work. Thanks to everyone who has been involved in the process, no matter the result, everyone should be hugely proud!”

Charlie Rudd, group CEO at Leo Burnett, Publicis•Poke and Fallon, said, “We couldn’t be happier to win the Confused.com business. This has been an excellent process against the best agencies in town and now we get to deliver some truly populist work for a great business and brand.”