senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Awards and Events in association withAwards & Events
Group745

Comic Relief’s Swear Jar Wins Four Lions at 2017 Cannes Lions Festival

18/07/2018
Consultant
London, UK
117
Share
Born Licensing worked to secure the rights to use clips from Love Actually, Four Weddings and a Funeral and more

Comic Relief's Swear Jar scooped up 1 Silver and 3 Bronze Lions at the 2017 Cannes Lions Festival.

The Comic Relief Swear Jar app was nominated for a total of 9 Lions, receiving nods in the following categories:

- Silver: Promo and Activation – Use of Technology
- Bronze: Promo and Activation – Use of Mobile
- Bronze: Direct – Use of Mobile
- Bronze: Media – Use of Mobile

The campaign, developed by Grey London, encouraged people in the UK to donate to Comic Relief by clocking up swear words on the Swear Jar app.

To inspire the UK public’s best swearing, they featured some iconic swearing moments in movies and TV shows. Born Licensing helped them secure the rights to use clips from Love Actually, Four Weddings and a Funeral, The Late Late Show with James Corden, Bridget Jones Diary, The King’s Speech and many more.


In addition to the Lions, the campaign was a huge success with 100 million combined media impressions and 11k+ app downloads in the first week. This year Comic Relief raised an enormous £73.3m.

SIGN UP FOR OUR NEWSLETTER
Work from Born Licensing
Sainsbury's BIG Christmas
Sainsbury’s
01/11/2024
42
0
Claim Your And
TJ Maxx
03/09/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0