Comfort is Key in Blake Shelton and Lands’ End’s Clothing Collaboration

Lands' End and Blake Shelton have partnered to create a clothing collection - marking the first of two engagement strategies Lands' End announced earlier this spring in collaboration with their agency partner, VaynerMedia, to position comfort into a more universally approachable campaign concept. 

With rustic creative embodying Blake’s everyday lifestyle, the spot encapsulates the ethos of the line - that when you find what’s comfortable, you know that’s what you want to wear again and again - and presents an option that is both high quality, yet comfortable, durable, and versatile. 

Developed alongside Blake’s long time stylist, the idea came from Blake, Lands’ End, and VaynerMedia's appreciation for mirroring the collection’s mission of personal style and way of life with the creative behind it.

This is live across YouTube, Twitter, Meta, Instagram, TikTok, and CTV.

VaynerMedia served as the creative and media agency for this campaign, scripting and producing all content. Eva Nosidam Productions served as the production company.