Comedian Kevin Hart Shares the Secret to His Success
Vitaminwater is a hard-working brand that started as a small start-up in Queens, NY and understands that hard work pays off. That’s why vitaminwater is supporting those who don’t take shortcuts or the easy way out with the “hydrate the hustle” campaign.
vitaminwater partnered with Kevin Hart to help share the message because he’s a huge fan of the brand and exemplifies "the hustle" and exactly how hard work pays off. Making it big isn’t easy and Kevin could’ve played it safe by keeping his day job as a shoe salesman. Instead he started at small comedy clubs and hustled his way up to become the star we all know and love today.
The spot will run on TV and in movie theaters throughout the country. You can also view exclusive content on vitaminwater.tumblr.com/, where you can get a hilarious look into exactly how Kevin made it to where he is today. Consumers will also be encouraged to tweet #howihustle to @vitaminwater and share their stories of the hard work that they’re putting in everyday as they go after what they want.
Credits
Formal Client Name: vitaminwater
Campaign Title: Hydrate the Hustle
Execution Title: Make It Big
Agency: CP+B LA
VP / Executive Creative Director: Jason Gaboriau
VP / Creative Director: Cameron Harris
EVP / Managing Director: Carter Nance
Associate Creative Director: Tushar Date, Alexandra Sann, Jamie Toal
Art Director: Heather Weiss
Copywriters: Rachel Carlson, Kate Figgins
VP Executive Integrated Producer: Sloan Schroeder
JR. Integrated Producer: Autumn Hines
SR. Business Affairs Manager: Katherine Graham-Smith
Music Producer: Chip Herter
VP / Account Director: Peter Giorgi
Content Supervisors: Josh Mantooth, Julie Pfleger
Content Managers: Kristin Obi, Sean Sidders
Project Managers: Crystal Newberry, Emily Frankenfeld
Production Company & City: Smuggler, Los Angeles, CA
Director: Guy Shelmerdine
DOP: Matthew Libatique
Live Action Producer: Brian Etting
Production Designer: Paul Martin
Design Studio: Elastic
Designer: Henry DeLeon
2D Artists: Ekin Akalin, Alan Chen
Design Producer: Scott Boyajan
Design Executive Producer: Jennifer Sofio Hall
VFX Studio: A52
CG Supervisor: Kirk Shintani
2D VFX Artists: Andy Rafael Barrios, Andy Bate, Richard Hirst, Cameron Coombs
Roto: Tiffany Germann, Cathy Shaw
VFX Producer: Scott Boyajan
VFX Executive Producer: Megan Meloth
Colour Correction Company: CO3
Colourist: Stephan Sonnenfeld
Editorial Company & City: Rock Paper Scissors, Santa Monica, CA
Editor: Adam Pertofsky
Assistant Manager: Marjorie Sacks
Editorial Producer: Shada Shariatzadeh
Editorial Executive Producer : Carol Lynn Weaver
Music Company: Q Dept
Sound Design: Q Dept
Mix Company & City: Lime Studios, Santa Monica, CA
Audio Engineers: Mark Meyuhas, Matt Miller
