Comcast Business Offers a Shot of Can-do Optimism in Latest Campaign

These days CIOs and IT decision-makers are being asked to do more to help achieve their companies’ strategic ambitions. They’re feeling the pressure, and they need a true partner to get the job done. That’s why the new campaign from Goodby Silverstein & Partners (GS&P) for Comcast Business is such a welcome shot of can-do optimism.

Directed by Dante Ariola of MJZ, this new spot features business leaders musing about complex technologies used for cybersecurity, WiFi analytics and predictive monitoring. What they want to know is “Is it possible?” And naturally, Comcast Business has them covered.

Academy Award nominee Josh Brolin returns as the voice of the brand, with his confident baritone carrying us through a tour de force of technologies. In fact, the only time Comcast Business tech can’t deliver is when a hotelier cheekily asks, “Can I teleport our guests to their rooms?” The work is part of a larger 360-degree integrated effort that includes broadcast, digital, social and out-of-home.

“We know CIOs and CTOs are feeling a lot of pressure these days,” explained Eileen Diskin, CMO and senior vice president of Comcast Business. “The technologies they implement need to have an immediate, tangible impact on their business. Global secure networking from Comcast Business is what makes those solutions possible.”

Jim Elliott, executive creative director at GS&P, added, “We’re proud that our partnership with Comcast Business continues to grow, and this latest campaign is an important leap forward for a brand that is quickly securing its rightful position among the tech giants.”