COLORSTEEL's Feline Critic is Back to Launch Next Gen Roofing

COLORSTEEL is making room for a new, innovative, product using Activate technology. This revolutionary high-performance metallic coating is designed to deliver enhanced corrosion resistance, bringing the perfect blend of flexibility, strength, design, and durability to the roofs over Kiwi families’ heads.

COLORSTEEL's latest product is a game-changer in a category.. To position COLORSTEEL as the leader in innovation, it's essential for consumers to recognise the revolutionary impact of Activate technology.

 

This new campaign encourages Kiwis to expect more from their roof, to demand better and nothing less than high quality and beautifully stylish designs – all things COLORSTEEL deliver on, every time.

“To celebrate this stellar news, we’ve brought back Bella, our feline critic who became the ultimate roof quality judge in 2022,” said Karla Fisher, managing partner DDB.

“In this latest chapter, we expand Bella’s story to dramatise the striking appeal of COLORSTEEL Next Generation with Activate technology.”

In their first ad, COLORSTEEL emphasised that their product was so good that the neighbourhood cats would run away from home just to sit on it – including the main character cat, Bella.

In this iteration, Bella’s still up on the roof, but spies an even better roof next door, complete with Activate technology – and a love interest. Bella quickly ditches the old for the new, enticed by COLORSTEEL’s beauty, enhanced performance and a fluffy friend.